Privacy Policy

At Not a Phase, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase through our store, which is powered by Shopify.

1. What Information We Collect

When you visit our site, we automatically collect certain information about your device, including:

Your web browser
IP address
Time zone
Cookies installed on your device
Which pages/products you view and how you interact with the site

When you make a purchase, we collect the following personal information:

Your name
Billing and shipping address
Payment information (processed securely via Shopify/third-party gateways)
Email address
Phone number (if provided)

We refer to this as Order Information.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders
Communicate with you
Screen orders for fraud or risk
Improve and optimize our website (e.g. analytics, advertising)

If you opt-in, we may send you emails about new products, restocks, and other updates. You can unsubscribe at any time.

3. Sharing Your Information

We share your personal information with Shopify, our ecommerce platform, to power our store. Shopify securely handles your data under their own privacy policy, which you can read here.

We may also share your information with:

Service providers (e.g., shipping companies, email platforms)
Legal authorities if required by law

We do not sell or rent your information to third parties.

4. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Request a correction or deletion
Withdraw consent for marketing at any time

To exercise these rights, please contact us at info@notaphaseapparel.com

5. Data Retention

We retain your order information for our records unless you request its deletion. This helps us maintain business records and comply with legal or tax obligations.

6. Security

We take reasonable steps to protect your data from loss, misuse, or unauthorised access. All payment transactions are encrypted and processed securely.

7. Cookies

We use cookies to improve your experience, remember your preferences, and analyze how users interact with our site. You can control cookie settings through your browser.